Use When
Leaders dodge oversight, bury audits, or fast-track no-bid contracts.
Voter access or protest rights are limited.
Neighborhoods are impacted by utility shutoffs or evictions.
Environmental or zoning decisions sidestep impacted communities.
Instructions
- 1
Pick a seven-word message and URL that you want to convey to the audience. Ensure both are readable from 50–100 meters.
- 2
Secure permissions and check local codes.
- 3
Use mesh vinyl, fire-retardant fabric, and redundant attachments.
- 4
Assign rigging, safety, and media (photographer, spokesperson) roles. Deploy during commuter traffic.
- 5
Capture wide and close photos. Post threads with evidence, petitions, and meeting dates.
- 6
Onboard partners via unions and faith groups.
- 7
Provide kits, templates, and micro-shift schedules.
Historic Parallels
- Paris, 1968, student-led Atelier Populaire produced 600,000+ posters, unifying 10 million strikers to bypass state media and force a 35% minimum wage hike.
- Gdańsk, 1980, solidarity movement posters on shipyard gates bypassed a media blackout, winning the right to independent trade unions.
- Hong Kong, 2014, Lennon Wall mosaics used crowdsourced posters to sustain a 79-day occupation and force global media coverage of the electoral reform crisis.
Modern Examples
- Tenants hang “Stop Retaliatory Evictions—Call 555-1234” banner from facing buildings on the hearing week.
- Nurses display “Staffing Saves Lives—Release Safety Data” from hospital windows timed to a board vote and a livestream briefing.
- Small businesses mount “Open the Books—Fair Bids Now” along a commercial strip, driving to a procurement petition and town-hall RSVP.
- Commuters coordinate overpass banners stating “Let Us Vote—Restore Weekend Hours,” paired with rides to polling and translation support.
Participants
Individual
Yes
A core crew of 4–8 per site—two for rigging, one safety spotter, one photographer, one media lead, plus backups for shifts and rapid takedown.
Helpful Materials
- Mesh or wind-slit vinyl banner
- Outdoor installation hardware (weather-rated zip tie, sandbags for balconies, pole for positioning)
- Vests, gloves, headlamps
- Press one-pager
References
Use of Action Playbook educational materials must adhere with Unruled Masses’ Terms of Service.
Stay Nonviolent. Coordinate Strategically. Take Back Your Power.
