Skip to main content
Unruled Masses

Poster Campaigns

Action ID: ACT_025 Action Group: Communications with a Wider Audience

Poster campaigns in public spaces and community venues to inform, mobilize, and direct people toward concrete actions.

Download PDF
← All Action Playbooks

Use When

Officials push through opaque, no-bid contracts or public–private surveillance deals.

Authorities restrict public comment, move meetings online without notice, or shorten speaking time.

Police use lethal force against protesters.

Instructions

  1. 1

    Draft a headline with one clear call to action with a short link or quick response code.

  2. 2

    Co-design the layout with people directly affected to ensure language, imagery, and accessibility work for them.

  3. 3

    Check local posting rules and prioritize permissioned boards and supportive businesses.

  4. 4

    Locate posters around bus stops, markets, campuses, clinics, and faith centers.

  5. 5

    Print affordable, high-contrast posters in several sizes.

  6. 6

    Train volunteers on respectful interactions, documentation, and basic de-escalation.

  7. 7

    Photograph posters in place and share them online, tagging media and partners.

Historic Parallels

  • Paris, 1968, student posters unified 10 million strikers, bypassing state media to win a major wage hike.
  • Gdańsk, 1980, shipyard posters broke a media blackout, informing the public and winning independent trade union rights.
  • Hong Kong, 2014, crowdsourced "Lennon Walls" sustained a 79-day protest and forced global media coverage of electoral crises.

Modern Examples

  • Posters use icons and links to expose companies benefiting from rushed, secretive infrastructure deals.
  • Tenants create multilingual posters for laundromats, churches, and clinics that explain illegal rent hikes.
  • Students design posters mapping campus censorship, linking to petitions, teach-ins, and encrypted reporting forms.

Participants

Individual

Yes

3–5 people coordinating design, legal review, and mapping, plus 10–20 volunteers for printing, distribution, weekly refresh, and follow-up outreach at key locations.

Helpful Materials

  • Weather-resistant posters
  • Clipboards
  • Markers
  • Reflective vests
  • Flashlights
  • Headlamps

References

Use of Action Playbook educational materials must adhere with Unruled Masses’ Terms of Service.

Stay Nonviolent. Coordinate Strategically. Take Back Your Power.

Stay in the loop

Get updates on civic action, our platform, and how you can get involved.

Support our work

Your contribution helps us build the tools for peaceful, powerful change.