Use When
Banks are financing post-election interference or allied PACs (Political Action Committee).
Institutions are profiting from opaque, conflict-ridden public contracts.
Lenders channel funds through fronts for international vote buying.
Instructions
- 1
Conceptualize the leafleting intervention by choosing a high-traffic public event and aligning a single, actionable demand against the targeted institution's specific ethical or operational abuse.
- 2
Sharpen the public message into a high-contrast, one-page layout featuring an accessible headline, four verified facts with source footnotes, and an explicit digital call to action.
- 3
Assemble the distribution team, assigning distinct, trained roles for front-line public greeters, documentarians, legal monitors, and post-action site cleanup marshals.
- 4
Partner with civil liberties unions and local community networks to validate your legal right to distribute literature and secure emergency legal support.
- 5
Engineer the physical handout strategy to convert passive attendees into campaign signups by embedding high-visibility QR codes linking directly to a mobile-responsive action hub.
- 6
Build pre-action presence by conducting low-profile site surveys, testing headline readability from five meters, and setting up accessible, no-contact pickup stations near the venue.
- 7
Engage media and digital allies early by preparing a press-ready PDF version of the flyer paired with a concise, public-interest summary of the source data.
- 8
Execute the leafleting with strict nonviolent discipline, staying within legal sidewalk boundaries, utilizing brief verbal scripts, and documenting any state or private interference safely.
- 9
Anchor the narrative post-action by clearing any discarded flyers to prevent littering citations, publishing the digital docket within 24 hours, and immediately emailing new signups.
Historic Parallels
- United States, 2011–2012: “Move Your Money” shifted billions to credit unions; banks reversed fee hikes and adopted reforms.
- South Africa, 1980s: divest/withdraw campaigns isolated regime-aligned banks, aiding negotiations.
- Europe, 2010s: ethical-bank migrations pressured lenders into transparency commitments.
United States, 2011–2012: “Move Your Money” shifted billions to credit unions; banks reversed fee hikes and adopted reforms.Modern Examples
- Coordinated “Move Your Money” weekend: members shift checking/savings to credit unions and publish redacted confirmations.
- NGOs close treasury accounts and switch payroll to banks with verified governance standards.
- Faith coalitions withdraw endowments, announcing re-entry if audit and disclosure benchmarks are met.
Participants
Individual
Yes
Thousands of depositors coordinated by a coalition (research, legal, comms), plus receiving credit unions/public-interest banks ready to onboard.
Helpful Materials
- Account checklist
- Direct-deposit forms
- Vetted ethical-bank list
- Demand-letter templates
- Regulatory templates
- Sponsor/advertiser outreach scripts
References
Use of Action Playbook educational materials must adhere with Unruled Masses’ Terms of Service.
Stay Nonviolent. Coordinate Strategically. Take Back Your Power.